An Illustrated Japan / Niigata / Culture & Tradition

Nishikigoi (Koi Carp) — Ojiya and Nagaoka

Also written: 錦鯉（小千谷・長岡） · 锦鲤（小千谷·长冈）

Known as “living jewels,” Nishikigoi (koi carp) are passionately sought after by wealthy collectors and enthusiasts worldwide, and inbound visits to their birthplace in Ojiya and Nagaoka are increasing.

Niigata Chubu Culture & Tradition

About this place

Nishikigoi (Koi Carp) — Ojiya and Nagaoka in Niigata – Known as “living jewels,” Nishikigoi (koi carp) are passionately sought after by wealthy collectors and enthusiasts worldwide, and inbound visits to their birthplace in Ojiya and Nagaoka are increasing. In Tokyo/Kanto, big chains and independents coexist, price from ¥100 to luxury. Seasonal twist: cherry blossoms, summer matsuri, winter illum, pedestrian paradise on weekends. 2h walk yields shopping + rest. Etiquette: keep to side for photos, don't block registers, use cashless to speed. Access: Yamanote, metro, 5-min walk from nearest station, Suica tap.