工芸、祭り、寺社、そして今も受け継がれている習わし。
Dogo Onsen
Shikoku Pilgrimage (Ohenro — 88-Temple Circuit)
Uwajima Ushioni Festival
Traditional Crafts (Imabari Towels & Uwajima Pearls)
Unomachi Historic Streets (Uwa Town, Ehime)
Tobe Ware (Tobe-yaki)
Uchiko-za (Uchiko Theatre)
Niihama Taiko Festival
History of the Murakami Pirates (Naval Clan)
Uwajima Bullfighting